Corporate America is turning to data analytics, machine
learning, and business intelligence to answer the following questions of
business operations, marketing campaigns, and other important management
decisions:
·
What’s wrong?
·
What’s going to happen next?
·
Is this going to work?
In order for these questions to be answered accurately and
in a timely manner, programmers are being asked to develop software capable of
harnessing the full potential of Big Data.
Massive data centers filled with exabytes (one billion
gigabytes) of transaction records, financial information, browsing habits,
social media activity, and mobile data are impotent without software developers
writing programs to facilitate the analytics process.