How Supply Chain Management Solutions are Shaping Supply Chain Industry
Valuations for supply chain systems integrators outperformed those of traditional supply chain service firms.
As the saying goes, “When America sneezes, the rest of the
world catches a cold.” This quote used to be true of global economies. But, all
it took was a Coronavirus disease (COVID-19) outbreak in China to prove that
supply chains have become so dependent and intertwined, that when a region
suddenly shuts down, it affects many industries, sectors, and ultimately,
consumers.
Companies along the chain face various challenges, and it’s
all fair game—better prepared, better-equipped firms come out better off, while
others may not survive a supply chain chock.
The market for supply chain management (SCM) solutions has
picked up significantly. Enterprise adoption of SCM platforms has undergone
significant disruption over the past decade, as core systems shift to the
cloud. In fact, a Research and Markets analysis estimates the total
addressable market for all SCM solutions to reach $22.7 billion by 2022.
Industry participants expect software-as-a-service (SaaS)
and integrated cloud SCM solutions to play an increasing role. System
integrators (SIs) can play a critical part by delivering services that help
migrate large on-site data repositories to hybrid infrastructure, deliver automation
of manual/paper-based tasks in the form of platform-as-a-service (PaaS)
offerings and improve the client user experience and data quality.
Meanwhile, digital and data-driven technologies have
significantly shaped changes in the SCM sector where SCM services firms and SIs
rely on these to support their clients. Enterprises seek to use advanced
technologies to support complex problems across the value chain. About four out
of five supply chain executives view artificial intelligence (AI) and machine
learning (ML) as most impactful technologies and about three out of four
continue to invest in traceability and visibility with AI technologies.
Supply chain operations will continue to expand in
scope and sophistication, which pressures advisory firms and SCM solutions to
help increasingly complex clients with increasingly complex supply chain
issues. The capture and analysis of data generated along the value chain remain
critical components of SCM process design and management.
Public markets reward those firms with the ability to
deliver data-driven SI services and drive adoption of technology-enabled supply
chain management. The industry can expect these firms to become increasingly
important to large enterprise customers. For instance, analysis
shows that these firms have increased EBITDA multiples 18.5% on
average over their legacy counterparts. Buyers have also noticed. Valuations
for supply chain systems integrators outperformed those of traditional supply
chain service firms.
Three indices of public companies in the SCM space behave
quite differently, whether looking at consulting/digital transformation firms,
software firms or logistic firms. The first two outperformed the S&P 500 in
2019 by 20% and 9%, respectively, while the logistic firms index grew only 5%
(underperforming the S&P 500 by 24%).
According
to another survey, 64% of supply chain executives consider big data
analytics to be a disruptive technology within their space. However, only 17%
of these executives report having already implemented analytics in one or more
supply chain functions. The implication here is that the necessary foundation
for supply chain analytics is still in its early stages of development at many
companies.
SCM service and SIs stand to capture market share by
addressing the future needs of their clientele while remaining adaptive to
market conditions. However, they need take the lead along a number of initiatives:
AI initiatives (by 2021, three out of five factory-level AI initiatives by
large corporate clients will stall due to inadequate skill sets),
proof-of-concept blockchain initiatives (by 2020, nine out of 10 blockchain
initiatives by large corporate clients will be sought after), chatbot and
virtual assistant (VA) initiatives (by 2021, one out of five inbound customer
calls are expected to be handled by either a chatbot or virtual assistance) and
warehouse automation initiatives (by 2021, one out of 10 warehouse workers in
strong economies will be replaced with automation).
Implementation and design
of these automation processes and technologies will be done by value-add
resellers (VARs) and SIs.
Some SCMs and buyers have expressed key elements in their decision
making:
· Scale. The scale
of the business is a critical consideration for investment teams across both
strategic and financial buyers. Adequate scale adds credibility around the
target’s business offering and creates comfort that the business proposition
has been accepted by the market. Furthermore, private equity firms will look to
the size of a business as an important factor in determining its candidacy for
platform investments.
· Preferred
status. In terms of procurement optimization, it is important for targets
with a focus on platform implementations to maintain and emphasize their
relationships with channel partners. In particular, management needs to
carefully nurture these relationships with fast growing and extremely important
players in the procure-to-pay marketplace. Targets illustrating their
commitment to integration through partnerships resonate and act as proof of an
effective company that is positioned for success.
· Management
alignment. In crafting their proposals for investment, buyers often
communicate their desire that management roll over a portion of their equity
into the transaction. The intention is to create comfort that management
objectives are aligned with the buyers and to ensure that key drivers of value
remain properly incentivized to continue performing post transaction. This is
especially common throughout processes with such “people-centric” businesses.
· Proven IP.
Despite offering high margins and strong revenue visibility, new product solutions
leveraging recently developed intellectual property will be scrutinized against
their legacy solutions in terms of the overall product lifecycle. Buyers may at
first see a solution as “highly interesting,” yet ultimately deem too risky
given its limited scope and success to date. An extended operating history or
successful case studies of recent and marquee “wins” are important and go a
long way in proving that any solution has traction in the market.
· Business
narrative. One of the key elements of running a successful M&A process
has to do with contextualizing a company’s recent financial performance with
what has been happening in the broader market (industry, sector, etc.) As such,
an important aspect of early investor conversations is to make sure that the
target’s underlying market dynamics are successfully communicated.
Additionally, the target firm’s unique narrative, which oftentimes includes an
important lesson as to how to properly scale, has proven to be crucial when
overlaid with the financials to tell a more complete story of the overall
business.
Ultimately, increased competition for deals should work in
favor of quality outcomes for prospective sellers, but preparation and timing
remain critical.
Article source: https://www.sdcexec.com/sourcing-procurement/article/21123446/how-supply-chain-management-solutions-are-shaping-supply-chain-industry
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